

Marketing Against The Grain
Hubspot Media
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
Mentioned books

112 snips
Mar 27, 2025 • 16min
This AI Workflow Made Me 10X More Productive | Project Assistant
Explore how to supercharge your productivity with a Project AI Assistant, using tools like ChatGPT, Claude, and Gemini Gems. Learn to maximize both structured and unstructured data for better collaboration and project management. Discover the importance of effective templates and clear instructions for your AI tools. Plus, entrepreneurs can take part in a challenge to win $5,000 by pitching their business ideas in 60 seconds!

89 snips
Mar 25, 2025 • 41min
Google's Secret AI Advantage (Why DeepMind Will Dominate)
Logan Kilpatrick, a leader at Google DeepMind, shares fascinating insights into the future of AI. He discusses how Google Gemini's innovative features are set to revolutionize the field. The conversation emphasizes Google's unique advantages in resource utilization compared to competitors. Logan highlights the transformative impact of AI tools on entrepreneurs and marketers, showcasing how they simplify complex tasks and unlock creativity. Expect to learn how these advancements can enhance everyday projects and creative endeavors!

22 snips
Mar 20, 2025 • 15min
How to Think Like Steve Jobs in 10 Minutes [FREE Prompt]
Imagine having Steve Jobs and Oprah Winfrey as your personal advisors! Discover how to harness AI as your very own board of directors for innovative marketing strategies. Learn to craft effective prompts with ChatGPT to gain unique insights from these icons. The discussion emphasizes the importance of feedback and diverse perspectives for business success. Plus, don't miss the exciting $5,000 business pitch challenge that could turn your ideas into reality!

55 snips
Mar 18, 2025 • 15min
Google Just Changed Image Editing FOREVER [Gemini 2.0 Experimental Demo]
Imagine editing images just by typing! Google’s new feature revolutionizes image editing, allowing seamless text commands to modify visuals. This innovation opens doors for marketers with personalized content creation and saves valuable time. Users can easily craft things like perfect passport photos, simplifying the creative process. Discover how these advancements might render traditional software like Photoshop obsolete.

145 snips
Mar 13, 2025 • 32min
This FREE AI Agent Does a Team’s Work in 35 Min (Manus AI)
Dive into the transformative world of Manus AI, the autonomous agent set to revolutionize work. Discover how it streamlines sales tasks, automating call scripts and workflows. The impact on marketing is profound, as Manus enhances copy and replicates websites with ease. Explore new AI-driven digital infrastructure and the rise of self-replicating tools. The discussion also emphasizes the evolving landscape of tech recruitment and the importance of human connection amidst rapid advancements.

16 snips
Mar 11, 2025 • 9min
I Had a 5-Min Convo With AI & Couldn't Tell It's Not Human | Sesame AI
Have you ever felt like talking to AI was like catching up with an old friend? Discover the revolutionary capabilities of Sesame AI in voice interactions, showcasing its human-like conversational skills. The podcast dives into the ethical implications of AI art, likening it to cover bands, while exploring how AI is embedding itself in our daily lives. With a focus on emotional awareness, listen in on the exciting future of conversational AI and its vast potential in gaming, audiobooks, and personal assistance.

154 snips
Mar 6, 2025 • 39min
I Run a 6-Figure Agency with ZERO Employees (AI Only) | Barbara Jovanovic
Barbara Jovanovic, the founder of Startup Cookie, shares her remarkable journey of running a six-figure agency entirely powered by AI. She discusses the revolutionary potential of AI tools, such as ChatGPT, in streamlining operations and enhancing content creation without a traditional team. Barbara reveals practical strategies for optimizing AI to generate engaging social media content and highlights the efficiency it brings to freelancers and startups. Discover how this approach is transforming entrepreneurship and making scalable business models more accessible than ever.

87 snips
Mar 4, 2025 • 28min
Everything You Need To Know About AI Voice Agents in 2025
Join Flo Crivello, Founder and CEO of Lindy, a leading platform for AI voice agents, as he discusses the future of business communication. Discover how AI voice technology is revolutionizing customer interactions and boosting efficiency. The conversation dives into current capabilities, challenges like latency, and emphasizes starting small for scalable growth. Flo showcases a live demo of Lindy and highlights AI’s potential for automation in tasks such as generating outreach emails, proving that innovation is just beginning.

48 snips
Feb 27, 2025 • 23min
BREAKING: Claude 3.7 & Claude Code Just Dropped! (Massive AI Upgrade)
The breakthrough of Claude 3.7 Sonnet is the talk of the town, touted as the best coding model with remarkable reasoning and coding skills. Developers rejoice as it revolutionizes workflows, boasting features like GitHub integration. The chat also delves into the need for curiosity in understanding AI capabilities, pushing beyond mere benchmarks. With an eye on safety and regulations, the transformative power of AI is explored, along with encouraging advanced use cases that spark innovative coding projects. It’s a must-listen for tech enthusiasts!

24 snips
Feb 25, 2025 • 46min
How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO
Mayur Gupta, CMO of Kraken and an expert in digital innovation, discusses how his company seamlessly integrates AI into marketing strategies. He reveals the transformative impact of AI on brand marketing and research, emphasizing the shift from traditional methods. Gupta highlights the importance of tailored AI solutions and cultivating a collaborative culture within teams. The conversation also touches on balancing AI tasks and personal finance insights, showcasing how advanced AI models can enhance decision-making and company growth.