How To Create A Lead Magnet With AI (Full Tutorial)

90 snips

Jul 17, 2025

Discover how AI tools can transform your marketing strategy by enabling quick web app creation. In just under an hour, learn to develop engaging lead magnets that attract customers with ease. Explore the power of email collection and audience testing to validate your ideas effectively. Harness coding tools like ChatGPT and Claude for rapid prototyping and watch your concepts come to life. This is all about innovating your approach to lead generation with minimal coding experience!

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ADVICE

Build Free Lead Magnet Apps

Use AI code generation tools to build free web apps as lead magnets for your business.
These apps help collect emails or phone numbers to convert visitors into customers efficiently.

ANECDOTE

Using ChatGPT for App Ideas

Kipp asked ChatGPT for app ideas for a landscaping business to attract customers.
ChatGPT suggested options like an AI yard vision, budget estimator, and curb appeal scorecard.

ADVICE

Test Ideas with MVP Apps

Start with a very basic app spec to quickly test if an idea is viable.
Use AI to build minimum viable products (MVPs) in hours instead of months and costly development.

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Want our 10 Prompts + Web App to Create a Lead Magnet? Get it here: https://clickhubspot.com/vwd

Ep. 344

Did you know you can go from idea to publishing a working lead magnet app in under an hour with AI?

Kipp dives into how AI code generation tools are changing the game for small businesses and marketers by making it easier than ever to build free web applications that attract and convert customers. Learn more about leveraging ChatGPT and Claude to turn ideas into real web apps in minutes, the power of cloud-hosted artifacts for rapid prototyping, and actionable steps to test and validate your next lead magnet with almost zero coding experience.

Mentions

ChatGPT https://openai.com/index/chatgpt/
Claude https://claude.ai/
Claude Artifacts https://www.anthropic.com/news/build-artifacts

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.