Marketing Against The Grain

How I Turned Perplexity Labs into a Marketing Machine

106 snips
Jun 26, 2025
Discover how AI tools like Perplexity Labs are revolutionizing marketing as traditional Google search traffic fades. Learn to master micro audiences by crafting Ideal Customer Profiles and utilizing data analytics. Dive into strategies for personalized campaigns that address specific pain points. Explore the creation of multi-channel marketing kits filled with tailored assets, and gain insights on enhancing engagement via data-driven outreach using LinkedIn. This insight-packed discussion equips marketers to thrive in a rapidly changing landscape.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

AI-Enables Micro Audience Marketing

  • AI enables marketing to target micro versions of broad audiences with highly personalized campaigns.
  • This approach scales personalization beyond traditional broad ICP marketing methods.
ADVICE

Build ICP with AI Assistance

  • Use AI tools like Claude to build or refine your ideal customer profile combining internal and external data.
  • Prioritize recent, relevant documents and external sources like LinkedIn jobs and analyst reports for best results.
INSIGHT

New KPIs Reveal Micro Audiences

  • Parsing job ads reveals new KPIs companies are accountable for, indicating fresh marketing opportunities.
  • Clustering companies by these new metrics identifies high-intent micro audiences for targeted campaigns.
Get the Snipd Podcast app to discover more snips from this episode
Get the app