How I Turned Perplexity Labs into a Marketing Machine

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Jun 26, 2025

Discover how AI tools like Perplexity Labs are revolutionizing marketing as traditional Google search traffic fades. Learn to master micro audiences by crafting Ideal Customer Profiles and utilizing data analytics. Dive into strategies for personalized campaigns that address specific pain points. Explore the creation of multi-channel marketing kits filled with tailored assets, and gain insights on enhancing engagement via data-driven outreach using LinkedIn. This insight-packed discussion equips marketers to thrive in a rapidly changing landscape.

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INSIGHT

AI-Enables Micro Audience Marketing

AI enables marketing to target micro versions of broad audiences with highly personalized campaigns.
This approach scales personalization beyond traditional broad ICP marketing methods.

ADVICE

Build ICP with AI Assistance

Use AI tools like Claude to build or refine your ideal customer profile combining internal and external data.
Prioritize recent, relevant documents and external sources like LinkedIn jobs and analyst reports for best results.

INSIGHT

New KPIs Reveal Micro Audiences

Parsing job ads reveals new KPIs companies are accountable for, indicating fresh marketing opportunities.
Clustering companies by these new metrics identifies high-intent micro audiences for targeted campaigns.

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Ep. 339

Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks?

Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom marketing team to generate more revenue and outpace the competition.

Mentions

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Perplexity Labs https://www.perplexity.ai/hub/blog/introducing-perplexity-labs
Claude https://claude.ai/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.