How I Turned Perplexity Labs into a Marketing Machine
Marketing Against The Grain
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Micro Audience Mastery
This chapter explores the creation of Ideal Customer Profiles (ICP) for effective marketing strategies, emphasizing the use of AI tools like Claude and OpenAI to analyze both internal and external data. It highlights how to utilize platforms such as Perplexity Labs to identify micro audiences and refine targeting based on specific KPIs, ultimately aiming to enhance campaign efficiency and drive revenue growth.
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