The New ChatGPT Agent Promised to Save Me Hours - Did It?

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Jul 24, 2025

Explore whether the new ChatGPT agent is a revolutionary tool for marketers or just another overhyped AI. Discover its impact on automating complex tasks like competitive analysis and presentation crafting. Learn how multiple AI agents can streamline marketing insights, making research more efficient. The discussion highlights both the strengths and limitations of utilizing AI in marketing, along with future possibilities for productivity and collaboration. Get ready to rethink your approach to AI in the marketing realm!

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INSIGHT

ChatGPT Agent's Core Innovation

ChatGPT agent combines OpenAI's deep research, operator mode, and ChatGPT intelligence to handle everyday tasks.
It aims to automate not just information retrieval but also task execution for users.

INSIGHT

Benchmark Performance Shows Promise

Benchmarks show ChatGPT agent performs expert-level tasks often comparably or better than humans.
It is particularly strong in financial modeling and math tasks, signaling promising capabilities.

ANECDOTE

Demo: Competitive Matrix Creation

Kieran demoed ChatGPT agent creating a competitive matrix from competitor websites like HubSpot’s.
The tool uses a virtual computer to autonomously visit sites and gather structured competitor data.

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