Marketing Against The Grain

The New Marketing Playbook: Identity Over Algorithm

101 snips
Aug 21, 2025
Is the golden age of content creation fading? Experts discuss the vital shift towards building a strong brand identity over simply churning out content. They dive into the significance of taste and speed in today's marketing landscape. Listeners will learn how network effects and data quality are enhancing user experiences and providing companies with a competitive edge. The conversation also touches on the evolving roles of marketers, emphasizing the need for adaptability and a blend of AI tools to stay relevant.
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INSIGHT

Identity Beats Content Volume

  • The next era of marketing rewards expressing taste and building resonant identity over volume of content.
  • Speed and identity beat pure algorithmic publishing in differentiating brands.
INSIGHT

Four Modern Moats

  • Kieran lists four moats for modern businesses: brand/taste, speed, unfair distribution, and data.
  • These moats shape differentiation for both software and content companies today.
ADVICE

Prioritize Learning Loops

  • Prioritize learning loops over raw speed because speed's value is in accelerating learning.
  • Iterate faster than competitors to improve product and marketing outcomes.
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