Marketing Against The Grain

Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)

66 snips
Aug 19, 2025
Discover how AI is reshaping marketing teams with a decisive shift from specialists to generalists. Learn about the two types of marketers poised to thrive in this new landscape: creative storytellers and problem-solving engineers. Dive into the evolving roles that prioritize storytelling and personalized engagement, showing that despite potential downsizing, marketing is becoming more vital and enjoyable than ever. Get ready to adapt and embrace the future of marketing!
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INSIGHT

Marketing Is A Team Of Specialized Teams

  • Marketing is a "team of teams" made of many distinct specialists who each own narrow domains.
  • This structure makes hiring and scaling hard compared with more uniform functions like sales.
INSIGHT

From Specialists To AI-Powered Generalists

  • AI will push marketing from heavy specialization toward generalist practitioners who understand core craft.
  • Generalists will use AI to perform many roles that were previously separate specialists.
INSIGHT

Two Polar Buckets: Creative And Engineer-Led

  • The future marketing talent pool will cluster at two extremes: highly creative storytellers and engineer-led systems builders.
  • AI sits in the middle, enabling both to scale and focus on higher-value work.
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