Marketing Against The Grain Inside the $130M AI Startup Growing Faster Than ChatGPT
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Aug 26, 2025 Elena Verna, a growth leader known for driving product-led success, dives into the rapid ascent of Lovable, the fastest-growing AI app outpacing even ChatGPT. She discusses how AI-native companies are reshaping the tech landscape by embracing autonomy and end-to-end ownership among teams. Elena also highlights the diminishing role of traditional management as leaders shift towards hands-on involvement. Moreover, she shares insights on redefining growth strategies through AI, fostering creativity, and enhancing user experiences in product development.
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End-to-End Ownership Drives Velocity
- Lovable gives every employee end-to-end ownership so individuals run product, delivery, and GTM without heavy cross-functional handoffs.
- That autonomy drives extreme velocity, higher quality output, and fewer coordination hires.
Smaller Generalist Teams Outpace Big Headcounts
- AI-native companies favor smaller full-time teams made of generalists augmented by contractors and specialists as needed.
- Product lifecycles move so fast that firms must continually re-prove product-market fit month-to-month.
Managers Must Keep Hands-On Skills
- The traditional pure manager role is at risk in AI-native orgs because it creates friction and hoards information.
- Leaders must retain vertical expertise and be willing to do hands-on work or risk obsolescence.