Elena Verna

Elena Verna, a sought-after growth advisor with leadership experience at Amplitude, Miro, Dropbox, and SurveyMonkey, shares her insights on ineffective growth strategies. She highlights common mistakes, such as hiring growth roles prematurely and relying too heavily on competition. Elena emphasizes the significance of earned media in marketing, encourages embracing failure, and discusses innovative growth frameworks. Listeners are reminded to balance intuition with data-driven decisions and to explore varied career options beyond traditional paths.

Elena Verna, a growth expert with over 15 years in tech, discusses the nuances of product-led sales (PLS) versus product-led growth (PLG). She highlights key metrics for recognizing qualified accounts and the essential tools for implementing PLS. Elena delves into strategies for integrating sales with user engagement, emphasizing the importance of understanding buyer demand. Additionally, she shares common pitfalls in PLS and how startups can avoid them, all while ensuring a collaborative approach to drive growth and user satisfaction.

Elena Verna, a seasoned growth leader with experience at Miro, SurveyMonkey, and Amplitude, dives into the evolving landscape of B2B growth. She discusses the critical shift towards product-led growth and the benefits of adopting a freemium model over trials. Elena shares insights on integrating product-led and sales-led strategies and highlights how companies can adapt their growth tactics as they scale. With her data-driven approach, she emphasizes the importance of hiring for growth internally and the need for effective user engagement to sustain success.

Elena Verna, former SVP growth at Survey Monkey, discusses Airtable's shift to enterprise and Slack's product roadmap. They debate the dangers of betting on a single growth loop, the importance of layering other growth loops, and the impact of PLG on enterprise wins. They also analyze the challenges of transitioning from simplicity to complexity, selling to different market segments, and scaling product-led growth businesses.

Season 2 is all about product-led growth! And we kick it off with a banger!Elena Verna and I are talking about the insecurity side of content production in a broader scope and package everything inside of "Product-led Growth". Plus memes and trends in the industry :DIt turned out to be an episode that I treasure very much  🌸 . Many great moments:0:00 Elena’s relevance to Leah and how I perceive her LinkedIn content03:30 How Elena treats her LinkedIn as a freemium model08:55 How LinkedIn acquisition is a great fit for our introverted selves11:40 Why we should not hold back from sharing our learnings14:30 Elena’s Impostor Syndrome and how she understands it18:40 Leah’s Impostor Syndrome and how it’s about being curious about the world22:30 Losing a growth mindset as children25:20 How outside expectations crushed Leah in school going forward28:00 B2B Acquisition patterns and the advent of product-led growth32:20 Types of businesses that you encounter in consulting and how to lead them to product-led growth34:50 Sales and incentivization in PLG37:45 Leah’s bid on Product Sales Management a new Product Management specialization39:15 Elena on Growth teams with sales competencies42:10 How to reach out to ElenaElena's LinkedIn: https://www.linkedin.com/in/elenaverna/Leah's Linkedin: https://linktr.ee/leahtharinSend us a textLeah on Linkedin / Twitter / Youtube

Today Elena is an expert in PLG models for B2B companies. Elena was a growth Advisor to companies including Krisp, MongoDB, and Maze, and a Board Member at Netlify.  Prior to that she was CMO & Advisor at Miro, SVP for Product & Growth at Malwarebytes, and  SVP at SurveyMonkey.  She’s also an angel investor and Reforge program creator. ________________________ Where to find Elena Verna Twitter: https://twitter.com/ElenaVerna Linkedin: https://www.linkedin.com/in/elenaverna/ Website: https://www.elenaverna.com/ Where to find June Twitter: https://twitter.com/JuneDotSo Linkedin: https://www.linkedin.com/company/juneso Website: https://www.june.so/

Season 2 of the ProducTea! Elena Verna joins me to openly gossip about our diverse income streams: Advisory, consulting, and everything else in that word salad. We both dive into our different modes of engagement with an emphasis on what the ideal duration and conditions are for each of them.If you ever wanted to have an inside look into how growth advising happens, this is your episode.Timestamps:03:00 What Elena has been up to in the last 6 months03:50 What does being a growth advisor/consultant or solopreneur mean?09:50 Is career optionality a strength or weakness as a candidate?15:11 How content, advising, and full-time role play into each other17:04 How to get your first contract?22:59 It takes a long time for your seeds to grow, learn to seed fast and putting yourself out there including your knowledge27:19 Leah’s modes of engagements28:34 Elena’s modes of engagements34:14 Acceptable durations for different modes of engagements36:54 The first 3 months as an advisor39:10 The case for interim positions and why Elena picks them occasionally43:40 Interim positions and reasons why companies use them46:55 Contractual conditions you need to set up to have a chance at advising52:10 Monetizing your advising career too early54:50 Being a generalist vs. a specialist, disclosing weaknessesSend us a textLeah on Linkedin / Twitter / Youtube

Elena Verna, a seasoned growth leader with a rich background at companies like SurveyMonkey and Dropbox, shares her insights on navigating career transitions and the journey from corporate life to solopreneurship. She emphasizes the importance of identifying one's 'superpower zone' and setting boundaries for sustainable success. The conversation dives into strategies for businesses transitioning from product-led growth to sales, alongside personal anecdotes about prioritizing tasks and finding joy in work, even amidst challenges.

Elena Verna, a growth expert with a rich background at SurveyMonkey and Miro, shares her insights on scaling growth organizations. She discusses the critical levers for sustainable growth and when startups should consider a growth team. Elena emphasizes the importance of data literacy and the common mistakes founders make in hiring and onboarding growth talent. Additionally, she highlights the necessity for collaboration between growth and product teams, advocating for experimentation and strategic decision-making in driving success.

Today we're diving deep into Product-Led Growth with Amplitude Head of Growth, Elena Verna. PLG is here to stay, so it's time to start taking advantage of it and allowing your product to truly speak for itself and attract new and old customers. This episode will cover everything you could want to know about Product-Led Growth and how to implement it in your company.Get the FREE Product Book and check out our curated list of free Product Management resources here.Want to see how users experience your website or app? FullStory’s award-winning platform gathers data on user experiences in real-time, allowing product teams to better understand issues and successes in aggregate. Get started at fullstory.com.