Elena Verna

Elena Verna, Head of Growth at Lovable, shares insights on leveraging AI for explosive growth. She discusses how Lovable achieved $200M ARR in under a year by innovating rather than optimizing traditional growth tactics. Elena emphasizes the importance of a 'minimum lovable product' and the shift towards community engagement over paid advertising. She also explains the necessity of continuously re-finding product-market fit every three months and highlights the value of giving away products to drive word of mouth. Join her as she reveals the new rules of AI-era growth strategies!

Elena Verna, a sought-after growth advisor with leadership experience at Amplitude, Miro, Dropbox, and SurveyMonkey, shares her insights on ineffective growth strategies. She highlights common mistakes, such as hiring growth roles prematurely and relying too heavily on competition. Elena emphasizes the significance of earned media in marketing, encourages embracing failure, and discusses innovative growth frameworks. Listeners are reminded to balance intuition with data-driven decisions and to explore varied career options beyond traditional paths.

Elena Verna, a growth expert with over 15 years in tech, discusses the nuances of product-led sales (PLS) versus product-led growth (PLG). She highlights key metrics for recognizing qualified accounts and the essential tools for implementing PLS. Elena delves into strategies for integrating sales with user engagement, emphasizing the importance of understanding buyer demand. Additionally, she shares common pitfalls in PLS and how startups can avoid them, all while ensuring a collaborative approach to drive growth and user satisfaction.

Elena Verna, a seasoned growth leader with experience at Miro, SurveyMonkey, and Amplitude, dives into the evolving landscape of B2B growth. She discusses the critical shift towards product-led growth and the benefits of adopting a freemium model over trials. Elena shares insights on integrating product-led and sales-led strategies and highlights how companies can adapt their growth tactics as they scale. With her data-driven approach, she emphasizes the importance of hiring for growth internally and the need for effective user engagement to sustain success.

Elena Verna, former SVP growth at Survey Monkey, discusses Airtable's shift to enterprise and Slack's product roadmap. They debate the dangers of betting on a single growth loop, the importance of layering other growth loops, and the impact of PLG on enterprise wins. They also analyze the challenges of transitioning from simplicity to complexity, selling to different market segments, and scaling product-led growth businesses.

Season 2 is all about product-led growth! And we kick it off with a banger!Elena Verna and I are talking about the insecurity side of content production in a broader scope and package everything inside of "Product-led Growth". Plus memes and trends in the industry :DIt turned out to be an episode that I treasure very much  🌸 . Many great moments:0:00 Elena’s relevance to Leah and how I perceive her LinkedIn content03:30 How Elena treats her LinkedIn as a freemium model08:55 How LinkedIn acquisition is a great fit for our introverted selves11:40 Why we should not hold back from sharing our learnings14:30 Elena’s Impostor Syndrome and how she understands it18:40 Leah’s Impostor Syndrome and how it’s about being curious about the world22:30 Losing a growth mindset as children25:20 How outside expectations crushed Leah in school going forward28:00 B2B Acquisition patterns and the advent of product-led growth32:20 Types of businesses that you encounter in consulting and how to lead them to product-led growth34:50 Sales and incentivization in PLG37:45 Leah’s bid on Product Sales Management a new Product Management specialization39:15 Elena on Growth teams with sales competencies42:10 How to reach out to ElenaElena's LinkedIn: https://www.linkedin.com/in/elenaverna/Leah's Linkedin: https://linktr.ee/leahtharinSend us a textLeah on Linkedin / Twitter / Youtube

Elena Verna, a growth leader known for driving product-led success, dives into the rapid ascent of Lovable, the fastest-growing AI app outpacing even ChatGPT. She discusses how AI-native companies are reshaping the tech landscape by embracing autonomy and end-to-end ownership among teams. Elena also highlights the diminishing role of traditional management as leaders shift towards hands-on involvement. Moreover, she shares insights on redefining growth strategies through AI, fostering creativity, and enhancing user experiences in product development.

Elena Verna, a growth advisor to tech startups and current head of growth at Lovable, shares her incredible journey from Russia to America. She discusses her surprising transition from aspiring dance instructor to tech leader, overcoming language barriers thanks to cartoons. Elena highlights her experience at SurveyMonkey and emphasizes the importance of adaptability in career growth. She also dives into Lovable's AI integration strategies, balancing structured goals with employee empowerment to drive innovation and efficiency.

Today Elena is an expert in PLG models for B2B companies. Elena was a growth Advisor to companies including Krisp, MongoDB, and Maze, and a Board Member at Netlify.  Prior to that she was CMO & Advisor at Miro, SVP for Product & Growth at Malwarebytes, and  SVP at SurveyMonkey.  She’s also an angel investor and Reforge program creator. ________________________ Where to find Elena Verna Twitter: https://twitter.com/ElenaVerna Linkedin: https://www.linkedin.com/in/elenaverna/ Website: https://www.elenaverna.com/ Where to find June Twitter: https://twitter.com/JuneDotSo Linkedin: https://www.linkedin.com/company/juneso Website: https://www.june.so/

Elena Verna, a seasoned growth leader with a rich background at companies like SurveyMonkey and Dropbox, shares her insights on navigating career transitions and the journey from corporate life to solopreneurship. She emphasizes the importance of identifying one's 'superpower zone' and setting boundaries for sustainable success. The conversation dives into strategies for businesses transitioning from product-led growth to sales, alongside personal anecdotes about prioritizing tasks and finding joy in work, even amidst challenges.