The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20 Growth: The 3 Levers to Successful Growth Models, The 3 Types of Growth Hires Startups Need To Know, The 3 Stages All Successful Growth Teams Need To Go Through with Elena Verna, Advisor @ MongoDB and HP
Oct 28, 2021
Elena Verna, a growth expert with a rich background at SurveyMonkey and Miro, shares her insights on scaling growth organizations. She discusses the critical levers for sustainable growth and when startups should consider a growth team. Elena emphasizes the importance of data literacy and the common mistakes founders make in hiring and onboarding growth talent. Additionally, she highlights the necessity for collaboration between growth and product teams, advocating for experimentation and strategic decision-making in driving success.
44:13
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Quick takeaways
- Data-driven decision making is crucial for growth teams to set up experiments and track metrics accurately.
- Avoiding short-term wins and focusing on collaborative learning and experimentation are key factors for long-term growth.
Deep dives
The Importance of Data-Driven Decision Making
Data-driven decision making is crucial for growth teams, allowing them to set up experiments and track metrics accurately. An emphasis on personalization efforts, user flow optimizations, and metrics-driven activations remains paramount.
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