The Seed Stage - formerly "the June Podcast" Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
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May 7, 2023 
Elena Verna explores how product-led growth is reshaping B2B, why behavioral data can create a competitive edge, and how teams can define meaningful activation and aha moments. The conversation also tackles experimentation, the risks of personalizing too early, and treating pricing and monetization as strategic growth levers.
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B2B's Shift to PLG
- B2B is becoming more customer-centric, adopting PLG principles from B2C.
- This shift is driven by unutilized contracts, empowered end-users, and generational preferences for self-service.
Data Explosion in PLG
- PLG creates a data explosion, unlike sales-led models.
- This data, from sign-ups to feature engagement, becomes crucial for decision-making.
Prioritize Analytics Teams
- Grow your analytics team early in your PLG motion.
- Data analytics is a strategic partner in PLG, requiring investment in tools and talent.