The Seed Stage - formerly "the June Podcast" Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
35 snips
May 7, 2023 AI Snips
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B2B's Shift to PLG
- B2B is becoming more customer-centric, adopting PLG principles from B2C.
- This shift is driven by unutilized contracts, empowered end-users, and generational preferences for self-service.
Data Explosion in PLG
- PLG creates a data explosion, unlike sales-led models.
- This data, from sign-ups to feature engagement, becomes crucial for decision-making.
Prioritize Analytics Teams
- Grow your analytics team early in your PLG motion.
- Data analytics is a strategic partner in PLG, requiring investment in tools and talent.