The Importance of Product Led Growth Models

Growth models overall is to create predictable, sustainable and competitively defensible distribution systems for our product that has product market fit. The goal of every single growth model is to find questions. Product builds habitual retention and habitual loops and product is able to sell itself. So you can answer those questions through sales led growth motion so sales acquires customers for you they hold QBRs to retain them and they monetize them through sales contracts. Or it can be through product led growth motions, which is where users acquire other users for you. You can say there's community led growth motions and many flavors in between.