4min chapter

The Seed Stage - formerly "the June Podcast" cover image

Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)

The Seed Stage - formerly "the June Podcast"

CHAPTER

How to Optimize Your Pricing Model

Many companies don't know what their monetization model is, but they have pricing out there. I think about it more as a strategic growth lever, as opposed to just a price that you're charging for certain services or product offering. There's three major anchors within that monetization model: awareness of people and conversion rate friction. And then the last one is an actual monetization model changes.

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