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Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
The Seed Stage - formerly "the June Podcast"
How to Measure Your Aha Moments
Getting to the right aha moment and understanding where the drop offs and setup are happening is the most important thing that you can do. We got stuck on this MAU concept, monthly active users, which is the worst metric that I've ever experienced in my life. Most products are actually on daily weekly or biweekly frequency of engagement. It's shocking how many companies have less than 20% of their acquisition reach and aha moment.
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