The Role of Data in Product Led Growth

In the next 10 years, if you don't assess PLG and its viability for your category, you will be disrupted by a business that will. So let's have concrete definition of what does it mean to have product led growth or product led sales. And then they are able to get into engagement cycles and product sells itself triggering monetization motion. Now all of a sudden you have plethora of data. Every single user sign up that is coming in through the doors. Visiting pricing pages monetization awareness conversion rates, their engagement with features. You have 100 X your data set. If you're not using it, you would lose your competitive advantage, in my opinion.