Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
The Seed Stage - formerly "the June Podcast"
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The Impact of Awareness Changes for Minister's Office
Less than 25 percent of your people even visited pricing page for you to convert them upon. 70 to 80 percent of your premium users or trial users are not even aware of what your paid offering is all about. If you cannot drive awareness which by creating healthy friction is so important, then it's just a mute point. So don't go optimize for free. You fundamentally we're in the business here making money.
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