Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
The Seed Stage - formerly "the June Podcast"
The Importance of Personalization
I like how you frame everything with the mindset of the people. I want to see that there is meaningful impact to be had out of incurring all of this debt to maintaining it. So personalization has a lot of complexity, so I always test into personalization as opposed to starting with personalization. It starts with data collection and data gathering, usually for the first year, maybe even longer until you have enough knowledge to actually move into personalization.
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