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Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
The Seed Stage - formerly "the June Podcast"
The Importance of Data Analytics in B2B SAS
Data analytics as a function becomes a strategic partner that has a big seat on the table. In B2B SAS, users are important but we're selling in organizations. Number of users within the account actually becomes more of a monetization or retention metric. So it's a very different aggregation unit on acquisition and activation.
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