Data is your competitive advantage in Product-Led Growth | Elena Verna (Miro, Reforge, Surveymonkey)
The Seed Stage - formerly "the June Podcast"
00:00
How to Improve Retention and Monetization With Data
I think of data as a language inside the company that unites departments. Nine out of 10 times issues with retention is incorrect activation. Data should be the common language in which marketing and sales can talk to each other. There's four major sources of data, including production transactional data but also experimentation data set where you find correlation from correlations.
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