Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

The ultimate guide to product-led sales | Elena Verna

Apr 23, 2023
Elena Verna, a growth expert with over 15 years in tech, discusses the nuances of product-led sales (PLS) versus product-led growth (PLG). She highlights key metrics for recognizing qualified accounts and the essential tools for implementing PLS. Elena delves into strategies for integrating sales with user engagement, emphasizing the importance of understanding buyer demand. Additionally, she shares common pitfalls in PLS and how startups can avoid them, all while ensuring a collaborative approach to drive growth and user satisfaction.
01:16:09

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