18min chapter

Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to product-led sales | Elena Verna

Lenny's Podcast: Product | Growth | Career

CHAPTER

Navigating Product-Led Sales

This chapter examines the critical interplay between product-led growth and sales strategies, highlighting the need for understanding buyer demand before scaling sales efforts. It discusses the importance of identifying user engagement and customer personas in transitioning to a product-led sales model. The conversation also emphasizes the integration of product management with revenue generation, outlining key strategies for effectively converting leads and meeting market needs.

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