17min chapter

Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to product-led sales | Elena Verna

Lenny's Podcast: Product | Growth | Career

CHAPTER

Implementing Product-Led Sales

This chapter explores the foundational elements of a product-led sales strategy, emphasizing the integration of existing tools like Salesforce for a smoother transition. It highlights the roles of various teams, the importance of collaboration, and starting with simple tools to drive initial traction. The discussion also focuses on accountability in revenue generation and maintaining customer awareness of product capabilities to optimize conversion rates.

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