11min chapter

Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to product-led sales | Elena Verna

Lenny's Podcast: Product | Growth | Career

CHAPTER

Navigating Product-Led Sales

This chapter explores the concept of product-led sales and its differentiation from product-led growth. It discusses how product-led sales builds on user engagement to convert opportunities into larger contracts, while emphasizing the need for sales strategies to communicate enterprise-level value. Using examples from platforms like Miro and Figma, the chapter illustrates the necessity of addressing both individual and organizational needs in the sales process.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode