Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to product-led sales | Elena Verna

Lenny's Podcast: Product | Growth | Career

CHAPTER

Navigating Product-Led Sales

This chapter explores the concept of product-led sales and its differentiation from product-led growth. It discusses how product-led sales builds on user engagement to convert opportunities into larger contracts, while emphasizing the need for sales strategies to communicate enterprise-level value. Using examples from platforms like Miro and Figma, the chapter illustrates the necessity of addressing both individual and organizational needs in the sales process.

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