PRODUCTEA with Leah, Growth & Senior Leadership 10: Elena Verna, Growth Hobbyist - Head of Growth@Amplitude
72 snips
Feb 1, 2023 AI Snips
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Discovering Elena
- Leah Tharin learned from Elena Verna's Reforge course and appreciated her accessibility on LinkedIn.
- Verna's background in marketing and analytics contrasts with Tharin's UX research and product background, yet they share similar viewpoints.
LinkedIn as a Product
- Treat your LinkedIn profile as a product landing page, optimizing it for inbound leads.
- Include videos to showcase personality and consider your monetization goals when choosing content.
Habit Loops over High Moments
- Content should create a habit loop with your audience, not just a high moment.
- Consider your monetization goals and personality type when choosing content formats.