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10: Elena Verna, Growth Hobbyist - Head of Growth@Amplitude
PRODUCTEA with Leah, Growth & Senior Leadership
PQAs in B2B
In B2B, we've all sung WOCOP one day and we found that we can build products for end users and just enterprise buyers. PQA is a product qualified account basically ensures that the usage that you generate within the product can actually be translated to pipeline. You might have a happy proumer who will never ask for an enterprise contract because he or she won't want to go near it. But in fact, there's quite a bit of a gap between the two that you can potentially create, not even realizing it.
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