Season 2 is all about product-led growth! And we kick it off with a banger!
Elena Verna and I are talking about the insecurity side of content production in a broader scope and package everything inside of "Product-led Growth". Plus memes and trends in the industry :D
It turned out to be an episode that I treasure very much 🌸 . Many great moments:
0:00 Elena’s relevance to Leah and how I perceive her LinkedIn content
03:30 How Elena treats her LinkedIn as a freemium model
08:55 How LinkedIn acquisition is a great fit for our introverted selves
11:40 Why we should not hold back from sharing our learnings
14:30 Elena’s Impostor Syndrome and how she understands it
18:40 Leah’s Impostor Syndrome and how it’s about being curious about the world
22:30 Losing a growth mindset as children
25:20 How outside expectations crushed Leah in school going forward
28:00 B2B Acquisition patterns and the advent of product-led growth
32:20 Types of businesses that you encounter in consulting and how to lead them to product-led growth
34:50 Sales and incentivization in PLG
37:45 Leah’s bid on Product Sales Management a new Product Management specialization
39:15 Elena on Growth teams with sales competencies
42:10 How to reach out to Elena
Elena's LinkedIn: https://www.linkedin.com/in/elenaverna/
Leah's Linkedin: https://linktr.ee/leahtharin
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