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Elena Verna (Dropbox) Analyzes Airtable's Shift to Enterprise and Slack's Product Roadmap
Sep 28, 2023
Elena Verna, former SVP growth at Survey Monkey, discusses Airtable's shift to enterprise and Slack's product roadmap. They debate the dangers of betting on a single growth loop, the importance of layering other growth loops, and the impact of PLG on enterprise wins. They also analyze the challenges of transitioning from simplicity to complexity, selling to different market segments, and scaling product-led growth businesses.
01:35:37
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Quick takeaways
- Transitioning from a PLG model to an enterprise model requires careful consideration and a layered approach to maintain organic growth potential.
- Airtable's decision to shift away from PLG raises concerns about losing the benefits of word-of-mouth recommendations and social proof.
Deep dives
Airtable's Shift to Enterprise: A Surprising Move
Airtable, known for its user-friendly database and PLG roots, has announced a shift towards serving large enterprises. This move came as a surprise to many, as Airtable had found success with its PLG approach and had raised significant funding. The CEO cited strong revenue growth in the enterprise segment as the reason for the shift. However, experts question whether Airtable can successfully transition from a PLG model to a top-down enterprise model. This shift raises questions about the company's ability to capture the same value and generate demand without the advantages of a PLG approach.
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