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Elena Verna (Dropbox) Analyzes Airtable's Shift to Enterprise and Slack's Product Roadmap

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CHAPTER

Layering Motion in Business Growth

This chapter discusses the concept of layering motion in business growth and highlights the limitations of self-serve models. It also emphasizes the importance of monetizing existing usage through sales in the enterprise segment and discusses possible signals for a full product launch. Additionally, the chapter explores the challenges of transitioning from simplicity to complexity, acquiring PLG companies as a defensive move, selling to different market segments, and scaling product-led growth businesses.

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