
Marketing Against The Grain OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)
131 snips
Oct 23, 2025 OpenAI's new ChatGPT Atlas is discussed as a potential game-changer in web browsing. The hosts explore its capabilities, such as agent mode and memory integration, enhancing personalized user experiences. They demonstrate Atlas's ability to autonomously conduct research tasks, like navigating Zillow listings. There's a lively debate about when an agentic browser is preferable over manual browsing. While not a direct Chrome competitor yet, Atlas shows promise for specific automated tasks that could revolutionize browsing efficiency.
AI Snips
Chapters
Transcript
Episode notes
Chromium Browser With Native ChatGPT
- ChatGPT Atlas is a Chromium-based browser that embeds ChatGPT natively and is available to all ChatGPT users, including free accounts.
- It imports bookmarks/passwords and opens each new tab as a ChatGPT window to blend browsing with AI assistance.
Agents Plus Portable Memory
- Atlas' standout features are agent mode (it can take over your screen to perform tasks) and bringing ChatGPT memory into the browser.
- These two features aim to enable background agentic workflows and portable personalized context across sites.
Zillow Search Done By Agent
- Kipp used Atlas to browse Zillow for rural land under $20,000 and let the agent explore listings for minutes without manual intervention.
- The agent found real listings (including a 12-acre plot for $5,000) and pulled them up in the browser for him.
