When an Agentic Browser Is More Useful Than Manual Browsing

Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk

Ep. 373

Is Atlas the Chrome killer? Not so fast.

Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with agentic browsers right now.

Mentions

• ChatGPT Atlas https://openai.com/index/introducing-chatgpt-atlas/

• Perplexity https://www.perplexity.ai/

• OpenAI Operator https://openai.com/index/introducing-operator/

• Ramp https://ramp.com/

• ChatGPT Memory https://openai.com/index/memory-and-new-controls-for-chatgpt/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.