Marketing Against The Grain Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy
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Oct 16, 2025 Discover how to reverse engineer successful marketing strategies using AI! Learn about the Perplexity Comet browser and how to analyze competitors' ad tactics in minutes. Dive into actionable insights from real campaigns, like Grooms' personalized Instagram ads. Kipp reveals the tools behind effective marketing tech stacks and shows how to extract valuable data from any brand's online presence. This method is a must for marketers wanting to understand the secrets of top brands and excel in their strategies!
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Noticed Grüns' Personalized Instagram Ads
- Kipp describes noticing Grüns' highly personalized Instagram ads and getting curious about their approach.
- He used AI to investigate their website and ad strategy instead of manual research.
Use Perplexity Comet To Analyze Websites
- Use the Perplexity Comet browser assistant to analyze a company's website and related third-party sources.
- Ask the assistant specific questions like "How do they do it?" to get a synthesized strategy breakdown.
AI Reveals Marketers' Playbooks
- Perplexity synthesizes observed tactics into a cohesive marketing strategy summary.
- It reveals multi-channel testing, persona-driven funnels, and matching landing pages as common patterns.