Marketing Against The Grain

The #1 Job Needed in the AI Era Right Now

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Sep 25, 2025
The AI revolution is driving a surge in demand for human consultants. Discover how to set up a consulting business and use AI audits to deliver valuable services quickly. Learn about customer acquisition strategies, including leveraging LinkedIn and YouTube. There's a $100B opportunity for one-person agencies and a growing need for specialized skills to integrate AI effectively. Kipp and Kieran explore how tech-savvy individuals can monetize their knowledge in this exciting new landscape.
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ADVICE

Package A Clear, Narrow AI Offer

  • Define a specific AI service offering and describe it in plain language so non-experts understand the value.
  • Choose a narrow ideal customer profile and target channels to acquire the first clients quickly.
ADVICE

Use Prompts To Deliver Fast, Sellable Audits

  • Use ready-made prompts to run enterprise-level AI audits and produce actionable reports fast.
  • Deliver prioritized opportunities, a 90-day roadmap, and financial impact to justify premium retainers.
INSIGHT

AI Tools Turn Ideas Into Executive-Ready Proposals

  • Modern AI tools can generate detailed opportunity assessments, implementation roadmaps, and downloadable financial models in minutes.
  • Those outputs convert into high-value contracts because they quantify savings and ROI for leadership.
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