Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel

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Sep 30, 2025

Neil Patel, a digital marketing entrepreneur and co-founder of NP Digital, discusses revolutionary marketing tactics for the AI era. He explains how AEO (Answer Engine Optimization) can dramatically boost conversion rates compared to traditional SEO. Neil shares insights on why blogs remain vital for AI platforms, emphasizes the importance of crafting content for both humans and AI, and addresses the shifts in touchpoints along sales cycles. He also advocates for using comparison content and free tools as scalable strategies to engage customers effectively.

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INSIGHT

AEO Converts Disproportionately Well

AEO (answer/AI engine optimization) drives under 1% of traffic but over 50% of organic conversions for many sites.
AEO traffic converts far higher because users get answers and take action within platforms.

ADVICE

Make Content AI-Citable

Create content specifically to be cited by LLMs and AI answer engines while still serving humans.
Maintain and publish blog content because AI sources rely heavily on blogs for citations.

INSIGHT

Package Content For Humans And AI

SEO and AEO overlap but emphasize different signals like links versus citations and structure.
You should create content for humans and package it for AI consumption.

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Ep, 366

Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search?

Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast, dive into the game-changing marketing tactics you’ll be grateful for a year from now, sharing brand-new research and practical strategies for the AI era. Learn more on why optimizing for AEO (Answer Engine Optimization) is reshaping conversion rates, how creating content for both humans and AI gives you an edge, and which old-school marketing methods are making a comeback to drive real revenue.

Mentions

Neil Patel https://www.linkedin.com/in/neilkpatel
Marketing School Podcast https://marketingschool.io/
NP Digital https://neilpatel.com/
ChatGPT https://chatgpt.com/
Perplexity https://www.perplexity.ai/

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