Packaging Content for Humans and AI

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Ep, 366

Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search?

Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast,  dive into the game-changing marketing tactics you’ll be grateful for a year from now, sharing brand-new research and practical strategies for the AI era. Learn more on why optimizing for AEO (Answer Engine Optimization) is reshaping conversion rates, how creating content for both humans and AI gives you an edge, and which old-school marketing methods are making a comeback to drive real revenue.

Mentions

• Neil Patel https://www.linkedin.com/in/neilkpatel

• Marketing School Podcast https://marketingschool.io/

• NP Digital https://neilpatel.com/

• ChatGPT https://chatgpt.com/

• Perplexity https://www.perplexity.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

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Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.