Marketing Against The Grain The AI System That Built a 1.4M Audience | Sabrina Romanov
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Nov 4, 2025 
Sabrina Romanov, an AI product builder and educator behind Blotato, skyrocketed her Instagram following to over 418,000 using AI content repurposing. She shares insights on 'vibe coding' interactive tools for marketers with no technical background. Sabrina discusses the power of AI in creating lead magnets and incremental product development. She emphasizes the importance of repurposing top-performing content and scaling distribution across multiple platforms. Her mission? To make AI literacy accessible beyond Silicon Valley for a broader audience.
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Launch A Simple Lead Magnet Quickly
- Build a simple vibe-coded lead magnet (e.g., ROI quiz) to capture leads quickly and iterate from there.
- Use Lovable or similar tools to scaffold backend, database, and email capture without heavy technical setup.
Leverage Platform Cloud Features For Speed
- Use Lovable Cloud to scaffold apps: it can create DB, CSS, and integrate GPT calls without manual API key setup.
- Allow the tool to request backend permissions and then iterate on questions, scoring and final report copy.
Iterate Incrementally, Not All At Once
- Start with a minimal product and add one small feature at a time rather than a massive PRD.
- Read and understand what the AI generated so you can iterate and direct it effectively.