AI Just Broke Marketing (And What You Need to Do Now)

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Nov 18, 2025

The discussion highlights the shift in marketing from volume to value due to AI's impact. With over 74% of new web pages featuring AI content, trust is increasingly placed in individuals rather than brands. Search behaviors are changing to prioritize AI-driven answers, while personalized advertising is becoming more granular and efficient. There's also a focus on the transformative potential of AI in email engagement and the need for better data. The hosts consider future marketing strategies, emphasizing collaboration with creators and embracing AI-driven personalization.

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INSIGHT

AI Is Rewiring Internet Trust

AI is turning the internet into an AI-generated content web where most new pages are machine-created.
That shift drives trust from brands to individual creators and changes where audiences consume content.

INSIGHT

Clicks Are Disappearing From Search

AI-first search experiences are driving a large increase in no-click searches and reducing traditional referral clicks.
The disappearance of clicks is the key metric marketers must track, not raw search volume.

ADVICE

Build An AEO Playbook

Build an Answer Engine Optimization (AEO) playbook to appear inside AI assistants' answers.
Measure and grow your share of voice by adding niche Q&A content and tracking citations used by each LLM.

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