Search Transformation: From Blue Links to No-Click AI Answers

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Ep. 379

Did you know that more than 74% of the new web pages online today contain some form of AI-generated content?

Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to individuals and creators, the seismic changes in search and the rise of AI-first answer engines, and how granular data and AI-powered personalization are reshaping paid advertising and email prospecting.

Mentions

• GROW Europe https://www.hubspot.com/grow-2025

• Perplexity https://www.perplexity.ai/

• Claude https://claude.ai/

• Reddit https://www.reddit.com/

• My First Million https://www.mfmpod.com/

• XFunnel https://www.xfunnel.ai/

• VO3 https://www.vo3ai.com/

• Sora 2 https://openai.com/index/sora-2/

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Resource

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.