Marketing Against The Grain

Can you really build a viral content creation app in under 10 minutes?

22 snips
Dec 18, 2025
Discover the rapid creation of an AI-driven app that transforms YouTube videos into viral content in mere minutes. Learn about crafting educational hooks and spicy takes to engage your audience. Dive into the importance of prompts and domain expertise for producing impactful results. Kieran demonstrates how to extract categorized talking points from video transcripts, showcasing a practical workflow that can enhance team creativity. Plus, insights on the evolving role of AI in measuring engagement metrics will keep you ahead in the marketing game.
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ADVICE

Build Internal AI Tools Fast

  • Build simple internal AI tools to automate repetitive creative tasks like turning videos into content talking points.
  • Use focused prompts and domain expertise to get high-quality outputs quickly.
ANECDOTE

Personal Suite Of AI Tools

  • Kieran describes building a personal suite of internal AI tools including an investment advisor that manages his portfolio and gives monthly advice.
  • He uses similar tooling for content tools and dashboards he plans to share later.
INSIGHT

Structure Content Into Three Talking Types

  • Classify repurposed content into clear talking-point types: educational, spicy take, and data nugget.
  • Structuring outputs by type enforces useful formats like hooks, evidence, and applications.
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