The Daily Stoic

Alex Lieberman on Defining Values, Restraining Opinion, and Curating Wisdom

60 snips
Jan 8, 2022
In this engaging discussion, Alex Lieberman, Co-founder and Executive Chairman of Morning Brew, shares his journey with Stoicism and how it shaped his leadership philosophy. He tackles the myth that money equals happiness, presenting Stoic principles as tools for emotional resilience. Lieberman reflects on the impact of newsletters on personal growth, the importance of curating meaningful online interactions, and navigating uncertainty, especially during crises. His insights illuminate how embracing Stoic values can lead to personal and professional fulfillment.
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ANECDOTE

Initial Misconception of Stoicism

  • Alex Lieberman initially misunderstood Stoicism as promoting emotionlessness, a trait he was trying to avoid.
  • A gift book, "The Beginner's Guide to Stoicism," challenged his perception and sparked his interest.
INSIGHT

Framing and Marketing

  • Presenting ideas effectively requires anticipating and addressing potential objections people might have.
  • This applies to both marketing products and sharing philosophical concepts.
ANECDOTE

Post-Sale Disillusionment

  • Alex Lieberman felt directionless after selling Morning Brew, despite expecting money to increase his happiness.
  • This led him to explore Stoicism for clarity and to escape his negative thought patterns.
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