Marketing Against The Grain Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder
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Jun 3, 2025 
In this conversation, Alex Lieberman, founder of Morning Brew and a visionary in digital media, discusses how vibe marketing is reshaping brand connections amidst the AI revolution. He dives into the pitfalls of traditional tactics like email, emphasizing the necessity for personalized, rapid interactions with consumers. Lieberman also highlights the shift towards AI-driven strategies that enhance lead conversion while stressing the importance of human creativity. Get ready to rethink how marketing works in an automated world!
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Vibe Marketing Defined by Alex
- Alex Lieberman defines vibe marketing as aligning the marketing strategy with the product roadmap and business momentum.
- Speed of shipping and matching internal vibes to marketing creates relevance and mindshare in a commoditized market.
Vibe Coding vs. Vibe Marketing
- Kieran Flanagan differentiates vibe coding as spontaneous AI-assisted creativity versus automated workflows called vibe marketing.
- He criticizes reusing the vibe marketing term because it confuses automation with true creative AI interaction.
Moats in Software and Content
- Alex Lieberman identifies four moats for software businesses: brand, speed, unfair distribution, and data.
- He argues these same moats shape content differentiation, not just technology alone.