Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder
Marketing Against The Grain
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AI-Driven Marketing Transformation
This chapter examines how AI technologies are reshaping marketing strategies, moving from traditional inbound tactics to innovative approaches that ease awareness generation but complicate audience engagement. It highlights the significance of user experience and the role of AI in enhancing lead conversion, while detailing challenges faced by marketers in demonstrating the value of awareness to decision-makers. The discussion also emphasizes the need for human oversight in content creation despite the efficiency of AI tools, particularly in managing complex marketing materials.
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