The Startup Ideas Podcast The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas
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Feb 14, 2024 
Alex Lieberman, Co-founder & Executive Chairman of Morning Brew, shares insights on entrepreneurship and monetization. He discusses leveraging brand equity with iconic names like Sports Illustrated, and modernizing weight management with community-driven approaches. The conversation also highlights the importance of content curation in today's digital landscape and introduces innovative ideas for email newsletters. Lieberman emphasizes the growing trend of in-person peer groups to combat loneliness and foster entrepreneurial growth.
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Sports Illustrated Opportunity
- Greg Eisenberg suggests revitalizing Sports Illustrated by acquiring their email list and creating a daily sports newsletter.
- He believes this is a better approach than licensing the brand due to high costs.
Newsletter Valuation
- Determine a framework for pricing newsletters when considering acquisitions.
- Consider factors like list size, engagement, and monetization potential.
Epic Gardening Example
- Alex Lieberman uses Epic Gardening as an example of a company with untapped email potential.
- He suggests partnering with creators and revitalizing their newsletters through revenue-sharing agreements.