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The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

The Startup Ideas Podcast

CHAPTER

Leveraging Brand Equity and Innovation

This chapter explores the value of brand equity through nostalgic discussions about iconic brands like Sports Illustrated and Dunkaroos. It emphasizes innovative business strategies, including leveraging existing brands and partnerships to enhance revenue opportunities, particularly through email newsletters. The conversation highlights the challenges facing legacy media companies and the potential for entrepreneurs to capitalize on these shifts by exploring new income streams and collaboration models.

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