"World of DaaS" Morning Brew founder Alex Lieberman - what B2B marketers get wrong
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Nov 19, 2024 
In this conversation, Alex Lieberman, co-founder of Morning Brew, dives into the hiccups of B2B marketing and shares insights on why it's still lagging behind B2C strategies. He discusses the shifting landscape with modern techniques like influencer marketing and the importance of community building. Alex reflects on the personal challenges entrepreneurs face during transitions, including finding purpose post-exit and tackling imposter syndrome. Adding a playful twist, he even touches on casual fashion faux pas and some intriguing conspiracy theories!
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B2B Marketing Lags
- B2B marketing lags behind B2C due to talent and a herd mentality focused on attribution.
- Most creative marketers prefer B2C's broader reach, while B2B prioritizes easily measurable results, hindering creative marketing.
Benioff's Marketing Acumen
- Few B2B founders have marketing backgrounds, limiting their marketing vision.
- A notable exception is Mark Benioff, whose marketing expertise has been central to Salesforce's success.
HubSpot's Media Strategy
- HubSpot excels by partnering with and acquiring media companies and creators instead of building in-house.
- This strategy allows them to leverage specialized talent and navigate the increasing costs of marketing.