3min chapter

"World of DaaS" cover image

Morning Brew founder Alex Lieberman - what B2B marketers get wrong

"World of DaaS"

CHAPTER

Intro

This chapter explores the differences between B2C and B2B marketing, focusing on the slower evolution of B2B practices due to a talent drain and conservative attitudes. It highlights a few standout B2B companies in creativity and discusses the broader implications for marketing strategies.

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