Morning Brew founder Alex Lieberman - what B2B marketers get wrong
"World of DaaS"
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Innovating B2B: The Shift in Marketing Strategies
This chapter explores the significance of specialized knowledge and community-building in B2B marketing, emphasizing the shift from traditional tactics to more engaging formats. It highlights the success of modern approaches like influencer partnerships and industry newsletters, contrasting them with outdated methods. The discussion also addresses the challenges of standing out in B2B compared to B2C, calling for continual adaptation to capture the evolving interests of younger audiences.
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