

"World of DaaS"
Word of DaaS with Auren Hoffman
deep dive into Data-as-a-Service (DaaS) businesses. World of DaaS is a podcast for data enthusiasts, by data enthusiasts, where Auren Hoffman talks to business and technology leaders about all things data - building it, acquiring it, analyzing it, and everything in between.
Episodes
Mentioned books

Aug 26, 2025 • 35min
CMO Confidential: Auren Hoffman l Why Vendor Management Is A Skill You Need to Master Now
Mike Linton, a seasoned CMO with a rich background at Best Buy and eBay, dives into the art of vendor management, claiming it as the essential skill for future executives. He argues for renting talent instead of hiring, emphasizing flexibility and performance. Auren's critique of traditional procurement practices raises eyebrows, while he challenges the inefficiencies seen in government outsourcing. With insights into private equity's evolution and the questionable ROI of MBAs, this discussion is a treasure trove for leaders seeking to navigate modern business complexities.

18 snips
Aug 22, 2025 • 11min
The LM Brief: Integration gaps and budget missteps stall enterprise AI
This week’s discussion reveals that a whopping 95% of generative AI pilot programs are falling flat financially. The problem isn’t the technology itself, but rather a significant integration gap within organizations. Interestingly, while most AI budgets go to sales and marketing, the highest ROI is found in back-office automation. Successful companies focus on strategic partnerships and specialized solutions instead of in-house builds. Emphasizing lessons from thriving startups, the talk encourages a reassessment of how AI investments are prioritized.

28 snips
Aug 19, 2025 • 29min
Zip CEO Rujul Zaparde - procurement, AI agents and YC insights
Rujul Zaparde, co-founder and CEO of Zip, an AI-driven procurement platform, shares insights from his diverse experience, including stints at FlightCar and Airbnb. He discusses the common frustrations with procurement departments and explores how AI agents can revolutionize workflows in enterprises. Rujul also emphasizes the importance of authentic startup culture and the evolving role of Y Combinator. Additionally, he advocates for unconventional recruiting strategies and critiques outdated management wisdom for founders.

9 snips
Aug 18, 2025 • 11min
The LM Brief: Conditional Voting Rights in VC Term Sheets
This discussion reveals a crucial yet hidden clause in venture capital term sheets that can strip founders of their voting rights after they leave their companies. It highlights the difference between ownership and actual decision-making power, urging founders to stay alert. The hosts emphasize fostering trust in founder-investor relationships instead of relying solely on legal restrictions. Innovative approaches are suggested for restoring voting rights, aiming to shift the narrative to empower founders for better collaboration moving forward.

24 snips
Aug 12, 2025 • 47min
Construction Physics' Brian Potter - why America excels at fracking but struggles with construction
Brian Potter, a structural engineer and author of "Construction Physics," dives into the stagnation of construction productivity in America, despite advances in technology. He discusses the hurdles faced by modular construction and the pitfalls of relying on outdated methods. Potter also compares America’s efficiency in fracking to its struggles in building infrastructure, highlighting regulatory barriers and the complexities of urban projects. The conversation touches on the legacy of innovation at Bell Labs and the need for fresh strategies to overcome systemic inefficiencies.

44 snips
Aug 5, 2025 • 52min
Airtable CEO Howie Liu - Excel vs Access, Founder Mode, and the Future of SaaS
Howie Liu, co-founder and CEO of Airtable, is a tech visionary who sold his first startup to Salesforce at just 21. In this discussion, he delves into the no-code movement, explaining how it democratizes software development. Liu shares insights on the transformative role of AI in enhancing application functionality. He elaborates on pricing strategies in SaaS, emphasizing the shift towards user-friendly models. Additionally, he reflects on the future of work in an AI-driven landscape and the importance of adaptive leadership for innovation.

87 snips
Jul 29, 2025 • 57min
Dwarkesh Patel - AI Timelines, Productivity & Global Stagnation
Dwarkesh Patel, host of the Dwarkesh Podcast, brings insightful discussions about AI and productivity. He tackles why experts often misunderstand AI capabilities and the bottlenecks in continual learning for current models. Patel also examines Japan's economic stagnation post-1990s, contrasting it with America's growth, and he's candid about the challenges of measuring productivity in a global context. Additionally, he explores effective learning techniques like spaced repetition, emphasizing the importance of curiosity in acquiring and retaining knowledge.

16 snips
Jul 22, 2025 • 46min
Morning Consult CEO Michael Ramlet - AI, consumer sentiment and reinventing survey research
Michael Ramlet, the co-founder and CEO of Morning Consult, shares insights from his leading global decision intelligence company. He discusses the dramatic shift from traditional telephone polling to innovative online methods and the importance of real-time data in shaping consumer insights. Ramlet explains how AI is democratizing survey research, making it accessible and effective. He also delves into the impact of cultural influencers on brands and the evolving nature of political campaigning through data-driven strategies.

17 snips
Jul 15, 2025 • 37min
Atlan CEO Prukalpa Sankar - AI agent workflows and hiring AI native talent
Prukalpa Sankar, Co-founder and CEO of Atlan, discusses transforming organizations into AI-native entities. He highlights the importance of context in leadership hiring and the strategic balance between building and buying AI tools. Prukalpa elaborates on fostering remote-first cultures and shares insights on the future of metadata in enterprises. The conversation also touches on the humorous implications of unique names and their social significance, providing a light-hearted contrast to the tech-centric themes.

34 snips
Jul 8, 2025 • 30min
Cardlytics CEO Amit Gupta - transaction data and commerce media
Amit Gupta, CEO of Cardlytics and former executive at Stripe and Google, shares insights into the world of commerce media and customer loyalty. He discusses how card-linked offers revolutionize rewards programs, transforming traditional loyalty models. Gupta elaborates on the significance of identity resolution for enhancing marketing strategies, along with the unique challenges faced by small cap public companies. He also touches upon the future of consumer spending and the evolving landscape of retail media, highlighting the role of data in today’s business environment.