

"World of DaaS"
Word of DaaS with Auren Hoffman
deep dive into Data-as-a-Service (DaaS) businesses. World of DaaS is a podcast for data enthusiasts, by data enthusiasts, where Auren Hoffman talks to business and technology leaders about all things data - building it, acquiring it, analyzing it, and everything in between.
Episodes
Mentioned books

30 snips
Sep 23, 2025 • 48min
OpenAI CSO Jason Kwon - power, policy and the race to scale
Jason Kwon, Chief Strategy Officer at OpenAI, dives into the pressing issues of compute bottlenecks and power infrastructure challenges in the AI sector. He discusses user expectations versus actual AI capabilities, exploring the complexities of training versus inference energy demands. The conversation touches on the geopolitical stakes of AI, particularly in relation to talent acquisition. Kwon also highlights the importance of policy in driving AI adoption and the need for organizations to adapt for effective integration.

Sep 19, 2025 • 16min
The LM Brief: The Only Right Way to Ask for an Intro (Everything Else Is Wrong)
Discover the essential art of asking for introductions in this enlightening discussion. Learn why warm intros are more effective than cold outreach and the importance of clarity and respect. Auren Hoffman shares a five-step double opt-in process to craft the perfect introduction request, along with email etiquette tips to ensure seamless connections. Explore common mistakes that derail requests and the importance of a single, polite follow-up to enhance your networking game.

38 snips
Sep 16, 2025 • 39min
beehiiv CEO Tyler Denk - why email beats social media
Tyler Denk, co-founder and CEO of beehiiv, a newsletter platform boasting over $20 million in annual revenue, discusses why email reigns supreme over social media. He dives into the ongoing relevance of email as a top communication tool amid fierce algorithmic competition. Tyler also explores innovative strategies in email marketing and advertising, emphasizing personalized approaches and the development of a scalable ad network. He reflects on the evolution of digital engagement and the fundamental shifts in how audiences interact with content.

Sep 12, 2025 • 16min
The LM Brief: Navigating GDPR Compliance Outside the EU and UK
This discussion dives into the complexities of GDPR compliance for businesses outside of the EU and UK. It emphasizes the necessity of appointing local representatives to manage data rights inquiries and regulatory communications. The podcast also outlines the operational hurdles these companies face, stressing the importance of clear contracts and workflows. Furthermore, it provides guidance on selecting the right representatives and underscores how effective communication of privacy policies can enhance customer trust and improve company reputation.

122 snips
Sep 9, 2025 • 48min
Gokul Rajaram of Marathon - How AI Will Reinvent Ad Platforms
Gokul Rajaram, a founding partner at Marathon Management Partners and a key figure behind Google AdSense and Facebook's ad platform, shares his insights on the future of advertising. He discusses how AI is revolutionizing content recommendations and ad systems, creating a more seamless user experience. The conversation delves into the balancing act between user engagement and effective advertising, along with the challenges advertisers face in a subscription-heavy landscape. Gokul also reflects on leadership dynamics in the evolving tech world, emphasizing the need for adaptability.

23 snips
Sep 5, 2025 • 11min
The LM Brief: Synthetic Data in AI
The discussion highlights the surprising benefits of synthetic data in AI, including privacy protection and cost efficiency. Listeners learn about the fascinating interplay between generative models and the need for validation to ensure data reliability. Challenges such as bias amplification and trust issues are also explored. Real-world applications, from e-commerce to fraud detection, illustrate the transformative potential of synthetic datasets. Ultimately, the conversation urges careful consideration in leveraging synthetic data for accurate decision-making.

122 snips
Sep 2, 2025 • 46min
Patrick Lencioni - the six types of working genius
Patrick Lencioni, founder of The Table Group and author of 'The Five Dysfunctions of a Team', shares insights on organizational health and team dynamics. He discusses why smart companies fail, emphasizing communication over strategy. Lencioni introduces the six types of working genius, revealing how understanding individual strengths can boost collaboration. He advocates for structured meetings that allow for productive conflict, and stresses the importance of vulnerability and emotional intelligence in leadership, transforming team effectiveness.

Aug 29, 2025 • 11min
The LM Brief: AI Meets Copyright Law
A major settlement unfolds as Anthropic navigates copyright claims from authors concerning AI training data. Key legal distinctions emerge around the use of legally obtained versus pirated materials. This case raises important questions about the intersection of AI and creative rights. Insights reveal the ethical challenges faced by AI companies and the need for clear negotiation pathways in future disputes. The episode underscores the complexities shaping the future of copyright law in an AI-driven world.

4 snips
Aug 26, 2025 • 35min
CMO Confidential: Auren Hoffman l Why Vendor Management Is A Skill You Need to Master Now
Mike Linton, a seasoned CMO with a rich background at Best Buy and eBay, dives into the art of vendor management, claiming it as the essential skill for future executives. He argues for renting talent instead of hiring, emphasizing flexibility and performance. Auren's critique of traditional procurement practices raises eyebrows, while he challenges the inefficiencies seen in government outsourcing. With insights into private equity's evolution and the questionable ROI of MBAs, this discussion is a treasure trove for leaders seeking to navigate modern business complexities.

18 snips
Aug 22, 2025 • 11min
The LM Brief: Integration gaps and budget missteps stall enterprise AI
This week’s discussion reveals that a whopping 95% of generative AI pilot programs are falling flat financially. The problem isn’t the technology itself, but rather a significant integration gap within organizations. Interestingly, while most AI budgets go to sales and marketing, the highest ROI is found in back-office automation. Successful companies focus on strategic partnerships and specialized solutions instead of in-house builds. Emphasizing lessons from thriving startups, the talk encourages a reassessment of how AI investments are prioritized.


