Rich Habits Podcast

118: Turning a College Side Hustle into $75M w/ Alex Lieberman

23 snips
May 19, 2025
In a fascinating discussion, Alex Lieberman, co-founder of Morning Brew, shares his journey of transforming a college side hustle into a $75 million success. He reflects on the challenges he faced while establishing the newsletter and the valuable lessons learned along the way. Alex also dives into overcoming adversity, the emotional complexities of transitioning from CEO to chairman, and the keys to financial freedom through simplicity and consistency. Plus, he reveals what he's betting on for the future, making this a must-listen for aspiring entrepreneurs!
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ANECDOTE

Origin of Morning Brew

  • Alex Lieberman started Morning Brew as a college side hustle when he found business news boring and inaccessible.
  • He initially sent a business newsletter via email to classmates before scaling it into a major media company.
ADVICE

Start Businesses In College

  • Start businesses in college because failure cost is low and alumni are eager to help student entrepreneurs.
  • Use university resources and networks extensively to fuel early-stage business growth.
ADVICE

Do Things That Don't Scale

  • In early days, do many things that don't scale, such as manually typing emails of subscribers.
  • Reply personally to every email initially to build engagement and strong word-of-mouth growth.
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