The School of Greatness How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164
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Sep 17, 2021 
Robert Cialdini, an award-winning behavioral scientist and three-time New York Times bestselling author, dives into the psychology of influence. He shares the 7 principles of persuasion and real-life studies showcasing their power. Cialdini highlights how minor changes in communication can yield big results and discusses the importance of reciprocity in building relationships. He warns against common mistakes in influencing others and emphasizes the role of authenticity, commitment, and genuine praise in creating meaningful connections.
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Reciprocity: Give First
- Give first, then receive.
- Provide value upfront to trigger reciprocity.
Balloon Study
- In a study, families entering McDonald's and receiving a balloon bought 25% more food.
- Giving to someone's child creates a sense of obligation in the parent.
Boy Scout Popcorn
- Boy Scouts selling popcorn increased sales by changing their question.
- Asking "Do you support the Boy Scouts?" before offering popcorn boosted sales dramatically.
