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The School of Greatness

How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164

Sep 17, 2021
Robert Cialdini, an award-winning behavioral scientist and three-time New York Times bestselling author, dives into the psychology of influence. He shares the 7 principles of persuasion and real-life studies showcasing their power. Cialdini highlights how minor changes in communication can yield big results and discusses the importance of reciprocity in building relationships. He warns against common mistakes in influencing others and emphasizes the role of authenticity, commitment, and genuine praise in creating meaningful connections.
01:55:00

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Reciprocity can influence behavior by triggering a sense of obligation and gratitude.
  • Commitment and consistency lead to trust and long-lasting relationships.

Deep dives

The Power of Reciprocity

Reciprocity is a powerful principle that drives people to give back when something is first given to them. By going first and giving benefits, information, or concessions, we can trigger a sense of obligation and gratitude in others. Personalizing the gift or favor can enhance its impact and increase the likelihood of reciprocation. Studies have shown that even small gestures, like giving a balloon or a key ring, can significantly influence people's behavior and decision-making.

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