The School of Greatness

How To BUILD INFLUENCE & Understand The Psychology of Persuasion w/ Robert Cialdini, Ph.D EP 1164

Sep 17, 2021

Robert Cialdini, an award-winning behavioral scientist and three-time New York Times bestselling author, dives into the psychology of influence. He shares the 7 principles of persuasion and real-life studies showcasing their power. Cialdini highlights how minor changes in communication can yield big results and discusses the importance of reciprocity in building relationships. He warns against common mistakes in influencing others and emphasizes the role of authenticity, commitment, and genuine praise in creating meaningful connections.

01:55:00

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Episode guests

Robert Cialdini

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Quick takeaways

Reciprocity can influence behavior by triggering a sense of obligation and gratitude.

Commitment and consistency lead to trust and long-lasting relationships.

Social proof can guide decision-making by leveraging the influence of others.

Likability plays a crucial role in influencing others and fostering connections.

Deep dives

The Power of Reciprocity

Reciprocity is a powerful principle that drives people to give back when something is first given to them. By going first and giving benefits, information, or concessions, we can trigger a sense of obligation and gratitude in others. Personalizing the gift or favor can enhance its impact and increase the likelihood of reciprocation. Studies have shown that even small gestures, like giving a balloon or a key ring, can significantly influence people's behavior and decision-making.

Effortless Payroll and Instant Car Offers

01:37

The Obligation to Give Back

01:21

Success Follows Adaptation of Influence Principles

01:31

Scarcity Drives Desire

01:18

Intro

5min

The Power of Reciprocity in Influence

18min

The Essence of Leadership and Luxury in Action

3min

The Dynamics of Reciprocity and Commitment

20min

The Power of Commitment in Achieving Goals

2min

The Power of Influence: Commitment and Social Proof

20min

The Power of Genuine Praise in Building Connections

2min

The Power of Liking and Reciprocity in Building Connections

2min

Establishing Authentic Authority

9min

10.

The Power of Scarcity and Social Proof

24min

11.

The Power of Persuasion and Connection

12min

12.

Cultivating Influence and Greatness

8min

My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He’s back with a new expanded version of his best-selling book INFLUENCE, The Psychology of Persuasion. This book was critical in my self development journey over the last decade and so I’m very excited to have spoken with Robert.

In this episode we discuss the 7 principles of persuasion and how they can build influence in your life and business, real life studies that showcase the power of these principles of persuasion, how changing the way you speak even slightly can make a drastic difference, the biggest mistakes people make when trying to influence others, and so much more!

For more go to: www.lewishowes.com/1164

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